TOKAI OPTICAL CO., LTD. will launch “SMART SELECT,” a next-stage lens brand designed to support people in their 40s and beyond as they begin to experience changes in vision, on September 1, 2026.
As the time spent using smartphones and computers continues to increase, more people are experiencing concerns such as difficulty seeing nearby objects and eye fatigue later in the day. At the same time, many hesitate to take action because they feel progressive lenses may be difficult to use or require a long adaptation period.
The new “SMART SELECT” brand introduces a new standard for those beginning to notice age-related changes in vision. Designed to provide confidence even for first-time progressive lens wearers, SMART SELECT combines easy adaptation with everyday comfort, offering a smarter way to select lenses that enrich every life moment.
Key Features of “SMART SELECT”
Select from Four Situations to Match Your Lifestyle
SMART SELECT offers four situations tailored to different lifestyles: Daily (all round progressive lens), Home (office type progressive lens), Desk (wide vision for near, available for GX and BX), and Assist (Eye Assist Type). Whether for driving and sports, office and home activities, extended deskwork, or relief from digital eye strain caused by smartphones and PCs, users can choose the lens type that best suits their daily needs.
Select from Four Grades for Comfortable Vision
SMART SELECT is available in four grades, including premium double-sided progressive lenses. Each design is engineered for easy adaptation and comfortable everyday wear, providing options for both first-time progressive lens users and those seeking an even higher level of visual comfort.
Select from Seven Materials and Options to Meet Individual Needs
A lineup of seven lens materials is available to accommodate different preferences for lens thickness and performance. Options include LUTINA, a lens material designed to help protect lutein in the eyes, as well as photochromic and polarized lenses. (Available options vary depending on the product.)
SMART SELECT comfortably supports a wide range of everyday activities, helping wearers discover the ideal visual experience for the next stage of life.
For more information, please visit the SMART SELECT product page.
*Product availability may vary by country. Please contact your local distributor for details.
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